My name is Aia Jones, and I am a Fashion Design Student at ESMOD Paris, passionate about exploring the idea of play in design

My work balances flattering silhouettes with playful, unexpected cuts and details. In an attempt to blur the lines between function and artistic amusement.

I often explore themes of nostalgia, personal spaces, and cultural narratives, drawing inspiration from history, human behaviour, and both the obvious and the not-so-obvious. To me, fashion is more than garments; it’s a language for translating ideas, emotions, and stories into pieces that invite intrigue and interaction. Designs that make the average person stop and look a little longer.

Alongside design, I’m very interested in art direction and styling. Whether through clothing or imagery, I aim to create visual stories that feel fun, dynamic, and relevant in today’s world of media consumption.

Endlessly curious and eager to learn, I approach each project as a chance to expand my skills and perspective while transforming limitless creative worlds into something exciting and unexpected.